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Our first mini case
study begins in the golf niche. This is a niche
I have never been in and truly have absolutely
no interest in. I generated my initial niche
contacts using TwitterGenius.
Offered a mini-series
written by a leaders in the golf industry. The
mini series is just a series of 25 different pdf
files written on various topics about golf.
I searched google for
10-15 minutes to find it - got it free, and it
has free give-away rights. The company that
wrote the pdf's have it full of their own
advertisements.
Test provides the entire mini-series through
the custom software interface created using DesktopGenius to both create
the primary program
as well as deliver the mini-series via desktop
delivery.
I am currently doing basic relationship
building with the new desktop list by way of
using the 25 pdf's as valued content within my
custom software program and will
begin promoting products in the very near
future.
I got a little bit
slick with my approach... Within my software,
each pdf file is setup to display directly
within the software, so there is nothing more
for the person to download.
Also, I actually set a
password page in front of each pdf, so the
person must know the password in order to access
the next pdf in the series.
On each password page
I provide an email address where they can
request the next password at their leisure...
Otherwise I have it setup to send out one
password per week for the next 25 weeks via
desktop delivery.
My tactic on this
basically forces the person to keep opening my
niche software over and over in order to receive
their desired content, plus because I gave it
away, and it is set on timed delivery, I am able
to use it to build a relationship with the user.
Below are screenshots of the software created, and is delivering
the mini-series
through, and of the software/desktop admin
control panel.
This test ran for
roughly 10 days... I was happy with the results
considering I entered into a niche I do not like
and have no interest in.
This is the software they get

This is how many downloaded/installed so far

So, as you see, I have an ultra targeted
list of over 2000 people that I can promote to via the software it's
self, as well as through desktop delivery.
A few points to ponder...
I could have added more tabs to my
software than the single "Welcome To The Game" tab.
I could add a "Specials" tab and basically
put in a feed for golf related products that updates it's self and
provides me with commissions.
I could add a "Contact Us" tab and
monetize most of the content in that tab... It's really limitless.
Of course the links across the bottom of
the software are direct links to sales pages that I get affiliate
commissions for.
And without a doubt, I will be using
desktop delivery method to promote other golf related products along
the way.
Bottom line - So many profit modules built
in, and such a targeted list, I am basically forced to make money
from this software, and the best part of all is that it is all very
submissive marketing.... Everything is very low key and relaxed, so
I'll certainly keep my users long term.
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